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Continental Sime Tyre Sdn Bhd (CST), is joint venture between Continental AG and Sime Darby Berhad. Continental AG is the fourth largest tyre manufacturer worldwide and one of the world's leading suppliers to the automotive industry for tyre and brake technology, vehicle dynamic control, as well as electronic and sensor systems. The tyre manufacturing activity is carried out by its two manufacturing facilities; Continental Sime Tyre PJ Sdn Bhd (CST PJ) with its factory located in Petaling Jaya, and Continental Sime Tyre AS Sdn Bhd (CST AS) located in Alor Star. Its marketing and sales is carried out through Continental Sime Tyre Marketing Sdn Bhd. CST PJ specialises in producing Continental Truck and Bus Radial (TBR) as well as Simex OTR tyres for argicultural and industrial use. CST AS specialises in producing various Continental brands of Passenger Car Radial (PCR) tyres as well as Light Truck Radial (LTR) tyres. The smooth running of the organisation's operations is being carried by a workforce of more than 2,500 employees. The company has the largest tyre dealer network totalling over 1,000 tyre outlets providing a wide range of car care and tyre services to motorists throughout the county. The tyre brands include Continental, Dunlop, Barum, Sime Tyres and Simex. The company's research and development (R&D) activities are being carried out by Continental Sime Tyre Technology Centre Sdn Bhd, which transmits Continental's latest tyre technology to CST factories in Alor Star and Petaling Jaya. Continental Sime Tyre Technology Centre's laboratories are accredited with ISO/IEC 17025 certifications.
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